Those gorgeous limited edition orangutan soaps launched by Lush at the end of last year raised £126,014, which has enabled our Indonesian partners, the Orangutan Information Centre, to buy 50 hectares of oil palm plantation land, to reclaim and restore native forest to an area on the edge of the Leuser Ecosystem in Bukit Mas (“Golden Hill”).
Not only that, but a second wave of the #SOSsumatra campaign launched last month, this time in Lush’s Asia Pacific stores in Singapore, Thailand, the Philippines, Japan, Hong Kong, Macau, South Korea, Australia and New Zealand, with a special SOS Shampoo Bar going on sale. The proceeds will help us buy another 50 hectares, right next to the new restoration site, which will be used as a permaculture demonstration site and conservation training hub. The shampoo bar is made with Sodium Coco-Sulfate, a surfactant that is completely palm-free.
We’re also delighted to announce a new partnership with search engine Ecosia, who are supporting SOS and our partners, Orangutan Information Centre, to plant more than half a million rainforest trees over the next 2 years to restore damaged orangutan habitat in the Leuser Ecosystem!